Is Home Staging Really Worth It?
So you've heard about home staging or property styling, but not sure really if it is "worth it". If your an Agent, does it really make a difference to how you sell your client's home?
Can I bring your attention back to a few short years ago when people were saying this about professional photography? Today you're not really seen as a serious seller (or there is something terribly wrong with your home) for it to not have professional photography.
But, you know from looking at homes yourself and walking through display houses that listings that are well presented, showcase the spaces beautifully and are up to date make you feel something like a little flutter of butterflies in your tummy and a childish excitement.
We’ve done the digging and compiled our top 6 reasons to why a Home Stager need to be in your marketing plan
1. YOU CAN MARKET YOUR HOME AT THE TOP END OF YOUR PRICE BRACKET
Statistics have proven time and time again that staging your home increases the ability to move into the higher end of your homes price bracket by an average of 10%. Which on an average home is $20,000 - $60,000 more than not styling it.
2. BUYERS FOCUS ON THE BENEFITS AND NOT THE FLAWS
A good home stager can keep your buyer's attention on the positives of the home, helping them to fall in love with it and suddenly... minor maintenance issues become things they can easily deal with or don't even notice.
3. LESS THAN 10% CAN SEE HOW THEY COULD LIVE IN YOUR HOME
Scary, right? Especially when you factor in that buyers are trawling through listing after listing for hours on end, week after week. Each home ends up looking pretty much like the other one. It's our job to get your buyers imagining living there and capture their heart (and offer!).
Before and after of a work in progress staging job. Look at the difference!
Would you prefer to walk through the first photo or the after photo?
4. NOT STYLING ONLY HELPS SELL YOUR COMPETITOR'S PROPERTIES FASTER.
Imagine your buyer has just been a realestate website, narrowed down the listings to what thy rationally want (e.g.: 4 bedrooms, 2 bathrooms) only to find there are 5 open homes all at the same time. Wouldn't it be such a shame if they chose to go to the one that looked nicer over yours?
5. BUYERS STAY IN STYLED HOMES LONGER
Because Home Staging is designed to make people want to walk through your home and begin to visualise living there, your agent has so much more time to devote to your buyer.
6. DON'T LEAVE MONEY ON THE TABLE
For most, this is the biggest asset you own. Make sure you have done everything possible to get the best price for your home. A Better Box can give you professionally assisted styling from as little as $330 for a two bedroom unit.